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Content Marketing Conference – Boston 2017
April 11, 2017 - April 13, 2017
Are you caught in the crossfire between the demands of branding and the ROI requirements of direct response? Join conversion rate optimization guru Tim Ash as he shares his perspective on how to unify both of these disparate activities in your content marketing. Learn how the brand “frame” will impact the effectiveness of your messaging, and what emotional triggers to use in your content creation.
In this session you’ll learn how to:
- Understand the 6 implicit psychological goals that all people crave
- Create a motivational map that your brand embodies
- Know why your brand frame supports or clashes with your marketing messages