Executive Advisory for Digital Growth

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Is this right for me?

In a world that is rapidly becoming 100% digital, what is the value of being 1% ahead of everyone else?

You know that you need to run faster, but in which direction?

Struggling to hit your growth goals?

Overwhelmed by the rapid evolution of online marketing and consumer behavior?

This service is exclusively for select senior marketing executives responsible for online growth at a mid-sized or large company.

  • CEO or principal of a mid-sized company, or
  • CMO or VP Marketing within a larger organization  

If you oversee a business or division with a minimum of $10,000,000 a year in online value (either leads or direct revenue), the question below probably keeps you up at night…

Why isn’t your online business growing faster?

 

Take this self guided quiz 

Score each question on a 1-10 scale (1-Strongly disagree – 10-Strongly agree). Be ruthlessly honest.

  1. We don’t have the right mix of skillsets, or a complete team of people
  2. We are operating on inflexible infrastructure and tools
  3. We have gaps and critical weaknesses in key client-facing touchpoints
  4. Our people are not willing to share their true and complete perspective with me
  5. I am not up to date on recent, seismic shifts in new marketing technologies
  6. We have a poor customer experience, and have ignored the full customer journey
  7. We are too close to your own products and services, and can’t see their many flaws

If you scored over 45 out of 70, you need help immediately. If you were under 15, keep on doing what you are doing and don’t look back! If you are in between, it might still make sense to consider this service.

What you really want

 

As a time-starved senior marketing executive you have a number of goals:

  • Accelerate growth in profitable revenue or increase market share
  • Increase lifetime client value, while lowering churn and acquisition costs
  • Build a capable team and support it with clear and repeatable processes
  • Make sure that your marketing technology is powerful, flexible, and scalable

But in the fast-changing world of today’s online environment, it is hard to know exactly how to do this. Fear and the risk of making serious mistakes often keep you locked into the same activities that you have always done – even though the competitive landscape is changing almost daily.

What if you could take the parking brake off?

 

How much value can be unlocked if you could:

  • Align your marketing and website with the real needs of key customer segments
  • Save time, effort, and money by building the right marketing technology stack
  • Quickly get connected to critical partners and vendors in the industry
  • Optimize your offers with the latest proven strategies from neuromarketing
  • Consistently get honest personalized feedback from a trusted expert advisor
  • Save time-to-market with key insights about your products or services
  • Spot critical flaws in potential projects and kill them quickly instead of proceeding
  • Structure engaging onboarding experiences for your prospects
  • Properly run your split-testing program and not waste time on trivial tests
  • Quickly improve your company optimization capabilities and maturity

Marketing thought leader Tim Ash is “unlimited on call” as your backup!

 

What this service IS NOT:

  • Personal high-performance life coaching
  • General skills training for better time-management or how to build teams
  • Trust-falls, ziplines, vision boards, or walking on hot coals
  • Breaking through your self-defeating blocks from early childhood
  • A “silver bullet” that will quickly solve your most complex challenges

If you are looking for a personal executive coach, we’ve worked with the best and can make some strong recommendations.

What this service IS:

The power of a backup digital CMO who is there to get improved results, and to make you look like a superstar in the process – a deep understanding of your business, coupled with insightful ongoing advice.

Tim starts with thoroughly understanding critical aspects of your business including customer segments, competitive environment in your industry, competitors, website & landing pages, traffic sources & campaigns, tools and technologies, team and internal capabilities, culture, and company goals. A roadmap of priorities is created with your input to move the business forward, while working on the most impactful elements first.

  • Unlimited direct access via video meetings to a world-class marketing expert
  • Working candidly with a peer who intimately understands your business & deeply cares
  • Unflinching confidential input and feedback that your employees will never provide

World-renowned online marketing expert Tim Ash was the founding CEO of strategic conversion rate optimization agency SiteTuners, author of two bestselling books on Landing Page Optimization, a top-rated international marketing keynote speaker, corporate trainer for leading companies, and the founder of the Digital Growth Unleashed conference series (in the U.S. and Europe since 2010).

You get unlimited direct access to Tim – no intermediaries, and no restrictions. The advisory is open-ended and you may discuss any subject that would help you gain perspective, increase knowledge, avoid costly time-consuming mistakes, and accelerate growth.

Qualifications & Eligibility

 

In order to be considered for an Executive Marketing Advisory for Digital Growth engagement, you must be willing to openly share information about your business, be open to listening and implementing outside ideas, have a team that can reliably and competently execute any resulting projects, and have a desire to exceed expectations.

The basis for a successful Executive Marketing Advisory for Digital Growth is the chemistry between you and Tim. After an initial hour-long complimentary video conference to discuss goals and expectations, you and Tim can make the go/no-go decision about working together.

The first month will typically be spent understanding the nuances of your business, audience, and industry, and prioritizing a set of initiatives that will create the most value in future ongoing work.

Tim only has a few slots to devote the proper care and attention to each client. So an opening may not be immediately available even if you qualify.  

Operational Details

 

Online video meetings with Tim can be scheduled at any time (usually with 3-4 business-day lead time). You must attend and actively participate in each meeting. Additional colleagues may also participate, but if for some reason you are unable to attend, the meeting will need to be rescheduled.

Regular standing meetings may be scheduled but may require some occasional flexibility due to Tim’s keynote and onsite training travel commitments. Every effort will be made to accommodate your timing and ensure productive meetings. All meetings are completely confidential and will be recorded on video for your later reference.

The advisory is centered around online video meetings and direct interaction. For asynchronous responses requiring a few minutes or less, email exchanges are a complementary method of communication and usually get same-business-day replies. Prep and review of materials prior to live video meetings should be limited to no more than a half hour each – although the meetings themselves may, of course, be as long as necessary to cover all issues or walk through required materials.

If Tim plans to be in your metropolitan area, he will make every effort to meet with you face to face. Likewise, if you plan to be in the San Diego area when Tim is in town, please reach out in advance to arrange a meeting!

About Tim Ash

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

 

 

Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.

For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).

Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective.

He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).

Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master’s degree in Computer Science along the way.

Originally born in the Soviet Union, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and an avid photographer specializing in travel and fine-art figurative work.

Track Record

 

Tim has helped to create over $1,200,000,000.00 in documented value for companies around the globe!

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Required Investment

 

This kind of working relationship can’t be “on the clock”. Tim is committed to taking whatever time is necessary to understand your business and to truly serve you as one of his select executive clients. The more you work together, the more you will benefit. Tim’s goal is creating value for his clients –  not making short-term fees.

Try it for a month – $3500 – See if there is tremendous value and a great working fit. Over 90% of clients continue after this initial period.

The best way to unlock the full benefits of the engagement is to work closely over time and commit to deep and fundamental ongoing changes.  Tim will help you to roll out a complete roadmap to grow your business, and be there every step of the way to support its evolution and maturity.  

Choose an ongoing plan – After the initial month is complete, you have your choice two plans:

Six-month – $3500/mo

One-year – $2500/mo

If you would like to have Tim onsite at your company, you can arrange  onsite training days (US, Canada, Mexico) in one-day increments for $17,500 (including business class travel costs and roundtrip travel time in the U.S. and Canada). You can discuss and customize an agenda that fits your needs for each onsite day. Dozens of leading companies including Google (at 6 worldwide locations), Facebook, Expedia, and Shutterstock have benefited immensely from onsite marketing training & live consulting.

For a small fraction of a fully-burdened cost of a single worker-bee, you could have the undivided attention of a world-recognized marketing leader whose work has helped create over $1,200,000,000.00 in documented value for clients.

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“Tim Ash has been working with me as an Executive Marketing Advisor, and we are thrilled with the partnership. He brings vast experience and a powerful outside perspective that helped our team think differently in our marketing approaches to growing the business. He freely shares valuable information, and makes sure that everyone understands the “why” behind his recommendations. Tim is easy to work with and brings an attitude of service and enthusiasm to each interaction. He is an excellent teacher and relishes the nuanced conversations necessary to get the best results for our specific environment. If you are looking to take your marketing to the next level, I recommend that you have Tim on your side!”

 Christopher Garlock, Vice President of Marketing Strategy – Allianz Partners

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One of a few people in the industry who can speak about landing page optimization with the benefit of really deep in-the-trenches testing experience. Few people have as much knowledge about the math, content, design, process, and technology aspects of successful website experimentation.

– Tom Leung, Director of Product Management – YouTube

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Tim is one of the true thought leaders in the digital marketing space. His book is my go to resource when we are optimizing our landing pages and his keynotes and insights on how prospects think are filled with value bombs. If you get a chance to hear Tim speak, you’re in for a treat. Better yet, just hire him to work with your company and watch your conversions soar!

 Roland Frasier, Principal & Founder – DigitalMarketer and Traffic & Conversion Summit

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I’ve known Tim for a few years, and not only is he one of the sharpest minds in the conversion optimization space, he’s a consummate pro at sharing his knowledge and time. As a speaker at the Conversion Conference, I felt that Tim and his team assembled a top-flight agenda, made it a wonderful experience for all involved, and produced the perfect mix of fun, insights and introductions. Read his books/blog, check out his podcast, work with him, whatever — and you’ll know just what I mean.

– Hunter Boyle, Founder – Optimization Copilot

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Working with Tim has always been refreshing. It is hard to find people who know how to tell it like it is. He is a straight shooter that delivers results at every turn. As a fellow marketing leader I look forward to my chance to work more with Tim in the future.

– Dan McGaw, Founder & CEO- Effin Amazing

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In his writing and speaking, Tim’s forte is delivering clear, valuable messaging in easy-to-understand, actionable forms. We benefit from the depth and breadth of his thought and experience, which has morphed over the years. He started out as the undisputed world’s expert on web site optimization and conversion optimization, and has more recently developed thought leadership in all aspects of why people buy. Do yourself a favor and catch up on his books, and by all means catch one of his keynote appearances soon!

– David Szetela, CEO – FMB Media

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Getting ready to work with Tim Ash, I read his testimonials on LinkedIn. They were all great, but one of them stood out for me. It was a reference from a stranger Tim helped with luggage through a busy airport where he arrived at the same conference.

This nice touch of humanity in the star-level expert Tim is eased me into working with the guy who was about to critique and rip apart a website I was working on. And he did so very predictably and methodically. And he will very likely do that to you, but there will be a huge value and silver lining in it: you will learn very quickly what to improve on your landing pages so they do what you intended them to, and you will learn it from Tim, top rocket scientist in the field of conversion rate optimization, charismatic, personable and yes, a very approachable human being.

Our every interaction with Tim and SiteTuners was enjoyable, everyone was very friendly, super accommodating and helpful. Marty Greif is another genius and SiteTuners secret weapon, if you get to meet him, you will love him too. What else can I say? Take every opportunity to work with Tim and SiteTuners while you can and read Tim’s bestselling “Landing Page Optimization” book as if your life depended on it, because if you are reading this, it probably does.

– Zhenya Beck, Co-founder – Freightera.com

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“I worked with Tim and we were in the same lab at UCSD. He is very intelligent, quick-witted, perceptive, insightful, and on top of his rational attributes he is compassionate and has a high degree of emotional intelligence. Since then I’ve seen him become a builder of companies and teams. He surrounds himself with great people. I would have no problem entering into a business arrangement with either himself or a team he leads because he has good judgment and high integrity. ”

–  Mark Plutowski, Big Data Architect & Scientist – Flipboard

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Tim is one of the brightest humans I have ever met. He literally wrote the book on CRO. He is a dream to work with — listens to the input of others and operates with integrity. I can recommend Tim without any reservation whatsoever and, in fact, with the utmost enthusiasm and confidence.

– Dan Holsenback, Mediator – ADR Services, Inc. 

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Tim is a very articulate, intelligent and focused individual. Like many people with these traits, he is able to get to the heart of a matter quickly. Furthermore, he is also generous with his time, able to work very well with others (even under trying circumstances), and is an excellent public speaker.

– Allan Dick, Co-founder, CommerceNext

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I initially hired Tim and his team at Site Tuners for a PPC landing page optimization project and then again recommended SiteTuners to help with the entire redesign of Paychex.com. The PPC landing page test resulted in a 25% lift in conversions which well outperformed my expectations. Tim and Site Tuners are experts at conversion optimization and I would highly recommend anyone looking to increase conversions.

– Brian Jones, SVP, Enterprise Business Group – Metric Theory

What’s the next step?

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How many millions of dollars are you leaving on the table each year?…

Just email Tim to set up a time to talk and see if there is a fit!

Email directly to Tim@TimAsh.com

Cut through the fog of your daily work with the world-class executive digital marketing insights!

Talk to Tim