Executive Marketing Advisory for Digital Growth

Is this for me?

 

In a world that is rapidly becoming 100% digital, what is the value of being 1% ahead of everyone else?

You know that you need to run faster, but in which direction?

Struggling to hit your growth goals?

Overwhelmed by the rapid evolution of online marketing and consumer behavior?

This service is exclusively for select senior marketing executives responsible for online growth at a mid-sized or large company.

  • CEO or principal of a mid-sized company, or
  • CMO or VP Marketing within a larger organization  

If you oversee a business or division with a minimum of $10,000,000 a year in online value (either leads or direct revenue), the question below probably keeps you up at night…

Why isn’t your online business growing faster?

 

Take this self guided quiz 

Score each question on a 1-10 scale (1-Strongly disagree – 10-Strongly agree). Be ruthlessly honest.

  1. We don’t have the right mix of skillsets, or a complete team of people
  2. We are operating on inflexible infrastructure and tools
  3. We have gaps and critical weaknesses in key client-facing touchpoints
  4. Our people are not willing to share their true and complete perspective with me
  5. I am not up to date on recent, seismic shifts in new marketing technologies
  6. We have a poor customer experience, and have ignored the full customer journey
  7. We are too close to your own products and services, and can’t see their many flaws

If you scored over 45 out of 70, you need help immediately. If you were under 15, keep on doing what you are doing and don’t look back! If you are in between, it might still make sense to consider this service.

What you really want

 

As a time-starved senior marketing executive you have a number of goals:

  • Accelerate growth in profitable revenue or increase market share
  • Increase lifetime client value, while lowering churn and acquisition costs
  • Build a capable team and support it with clear and repeatable processes
  • Make sure that your marketing technology is powerful, flexible, and scalable

But in the fast-changing world of today’s online environment, it is hard to know exactly how to do this. Fear and the risk of making serious mistakes often keep you locked into the same activities that you have always done – even though the competitive landscape is changing almost daily.

What if you could take the parking brake off?

 

How much value can be unlocked if you could:

  • Align your marketing and website with the real needs of key customer segments
  • Save time, effort, and money by building the right marketing technology stack
  • Quickly get connected to critical partners and vendors in the industry
  • Optimize your offers with the latest proven strategies from neuromarketing
  • Consistently get honest personalized feedback from a trusted expert advisor
  • Save time-to-market with key insights about your products or services
  • Spot critical flaws in potential projects and kill them quickly instead of proceeding
  • Structure engaging onboarding experiences for your prospects
  • Properly run your split-testing program and not waste time on trivial tests
  • Quickly improve your company optimization capabilities and maturity

Marketing thought leader Tim Ash is “on call” as your backup CMO!

 

What this service IS NOT:

  • Personal high-performance life coaching
  • General skills training for better time-management or how to build teams
  • Trust-falls, ziplines, vision boards, or walking on hot coals
  • Breaking through your self-defeating blocks from early childhood
  • A “silver bullet” that will quickly solve your most complex challenges

If you are looking for a personal executive coach, we’ve worked with the best and can make some strong recommendations.

What this service IS:

The power of a backup CMO who is there to get improved results, and to make you look like a superstar in the process – a deep understanding of your business, coupled with insightful ongoing advice.

Tim starts with thoroughly understanding critical aspects of your business including customer segments, competitive environment in your industry, competitors, website & landing pages, traffic sources & campaigns, tools and technologies, team and internal capabilities, culture, and company goals. A roadmap of priorities is created with your input to move the business forward, while working on the most impactful elements first.

  • Unlimited direct access via video meetings to a world-class marketing expert
  • Working candidly with a peer who intimately understands your business & deeply cares
  • Unflinching confidential input and feedback that your employees will never provide

World-renowned online marketing expert Tim Ash (read full bio) is the CEO of strategic conversion rate optimization agency SiteTuners, author of two bestselling books on Landing Page Optimization, a top-rated international marketing keynote speaker, corporate trainer for leading companies, and the founder of the Digital Growth Unleashed conference series (in the U.S. and Europe since 2010).

You get unlimited direct access to Tim – no intermediaries, and no restrictions. The advisory is open-ended and you may discuss any subject that would help you gain perspective, increase knowledge, avoid costly time-consuming mistakes, and accelerate growth.

Qualifications & Eligibility

 

In order to be considered for an Executive Marketing Advisory for Digital Growth engagement, you must be willing to openly share information about your business, be open to listening and implementing outside ideas, have a team that can reliably and competently execute any resulting projects, and have a desire to exceed expectations.

The basis for a successful Executive Marketing Advisory for Digital Growth is the chemistry between you and Tim. After an initial hour-long complimentary video conference to discuss goals and expectations, you and Tim can make the go/no-go decision about working together.

The first month will typically be spent understanding the nuances of your business, audience, and industry, and prioritizing a set of initiatives that will create the most value in future ongoing work.

Tim only has a few slots to devote the proper care and attention to each client. So an opening may not be immediately available even if you qualify.  

Operational Details

 

Online video meetings with Tim can be scheduled at any time (usually with 3-4 business-day lead time). You must attend and actively participate in each meeting. Additional colleagues may also participate, but if for some reason you are unable to attend, the meeting will need to be rescheduled.

Regular standing meetings may be scheduled but may require some occasional flexibility due to Tim’s keynote and onsite training travel commitments. Every effort will be made to accommodate your timing and ensure productive meetings. All meetings are completely confidential and will be recorded on video for your later reference.

The advisory is centered around online video meetings and direct interaction. For asynchronous responses requiring a few minutes or less, email exchanges are a complementary method of communication and usually get same-business-day replies. Prep and review of materials prior to live video meetings should be limited to no more than a half hour each – although the meetings themselves may, of course, be as long as necessary to cover all issues or walk through required materials.

If Tim plans to be in your metropolitan area, he will make every effort to meet with you face to face. Likewise, if you plan to be in the San Diego area when Tim is in town, please reach out in advance to arrange a meeting!

Required Investment

 

This kind of working relationship can’t be “on the clock”. Tim is committed to taking whatever time is necessary to understand your business and to truly serve you as one of his select executive clients. The more you work together, the more you will benefit. Tim’s goal is creating value for his clients –  not making short-term fees.

The best way to unlock the full benefits of the engagement is to work closely over time and commit to deep and fundamental ongoing changes.  Tim will help you to roll out a complete roadmap to grow your business, and be there every step of the way to support its evolution and maturity.  

You have three plans to choose from:

  • Value Plan – Six Month – all of the benefits above – $6800 per month
  • Value Plan – Annual –  all of the benefits above – $4800 per month

If you would like to have Tim onsite at your company under either Value Plan, you can arrange visits in one-day increments for $15,000 including all expenses (this includes roundtrip travel time in the U.S. and Canada). You can discuss and customize an agenda that fits your needs for each onsite day. Dozens of leading companies including Google (at 6 worldwide locations), Facebook, Expedia, and Shutterstock have benefited immensely from onsite marketing training & live consulting.

  • Premium Plan – Annual – all of the benefits above, plus the additional below – $10,000 per month

Want quarterly onsite days at your company? One onsite day per quarter (as described above) is included to dig deep and transfer knowledge to you and your team. You set the agenda to maximize value via training, working with your team, or strategy discussions with your executives or board.

About to make an important hiring decision? Tim can remote interview late-stage finalists for key positions, and give you an unbiased perspective from outside of your company.

Want to impact your board of directors? Have Tim virtually participate in board meetings to contribute to the marketing discussions, or be a part of senior executive long-term planning sessions (up to four times per year).

Need a referral to top industry specialists or vendors? Tim will be glad to make personal introductions to numerous high-integrity colleagues and companies for whom he can personally vouch. There are never any back-end referral fees involved – your best interests are the only consideration.

Want to save time and drive optimal results with proven project frameworks developed and refined over years with Tim’s agency clients worldwide? The following powerful and battle-tested frameworks are available at no additional charge with the Premium Plan:

The Optimization Maturity Model – where does your company stack up in terms of culture, tools & technology, processes, tracking & measurement, and marketing organization. Benchmark your current state, and know what it takes to take capabilities to the next level.

Creating an Effective Testing Program – How to make sure that an appropriate process, financial goals, and knowledge sharing are all part of your testing culture.

Clean-sheet Website Redesigns for Conversion – Follow a proven and complete process that goes beyond a visual refresh, to focus on your customer needs in order to design a more efficient website

360 Customer Touchpoint Audit – Go beyond your website and landing pages to get a clear view of your current customer experience. The audit includes, upstream traffic sources, phone and chat customer service, packaging, delivery & return process, as well as email communication.

Content For Conversion Plan – Review the complete customer journey for each critical audience segment. Diagnose the gaps, and develop a durable and consistent roadmap to slide prospects down-funnel using downloadable content, interactive wizards, video, and personalized marketing automation

For less than the fully-burdened cost of a single worker-bee, you could have the undivided attention of someone whose work has helped create over $1,200,000,000.00 in documented value for clients.

headshot_roland

Tim is one of the true thought leaders in the digital marketing space. His book is my go to resource when we are optimizing our landing pages and his keynotes and insights on how prospects think are filled with value bombs. If you get a chance to hear Tim speak, you’re in for a treat. Better yet, just hire him to work with your company and watch your conversions soar!

 Roland Frasier, Principal & Founder – DigitalMarketer and Traffic & Conversion Summit

headshot_hunter_boyle

I’ve known Tim for a few years, and not only is he one of the sharpest minds in the conversion optimization space, he’s a consummate pro at sharing his knowledge and time. As a speaker at the Conversion Conference, I felt that Tim and his team assembled a top-flight agenda, made it a wonderful experience for all involved, and produced the perfect mix of fun, insights and introductions. Read his books/blog, check out his podcast, work with him, whatever — and you’ll know just what I mean.

– Hunter Boyle, Founder – Optimization Copilot

headshot_dan_mcgaw

Working with Tim has always been refreshing. It is hard to find people who know how to tell it like it is. He is a straight shooter that delivers results at every turn. As a fellow marketing leader I look forward to my chance to work more with Tim in the future.

– Dan McGaw, Founder & CEO- Effin Amazing

headshot_dave_szetela

In his writing and speaking, Tim’s forte is delivering clear, valuable messaging in easy-to-understand, actionable forms. We benefit from the depth and breadth of his thought and experience, which has morphed over the years. He started out as the undisputed world’s expert on web site optimization and conversion optimization, and has more recently developed thought leadership in all aspects of why people buy. Do yourself a favor and catch up on his books, and by all means catch one of his keynote appearances soon!

– David Szetela, CEO – FMB Media

headshot_zhenya_beck

Getting ready to work with Tim Ash, I read his testimonials on LinkedIn. They were all great, but one of them stood out for me. It was a reference from a stranger Tim helped with luggage through a busy airport where he arrived at the same conference.

This nice touch of humanity in the star-level expert Tim is eased me into working with the guy who was about to critique and rip apart a website I was working on. And he did so very predictably and methodically. And he will very likely do that to you, but there will be a huge value and silver lining in it: you will learn very quickly what to improve on your landing pages so they do what you intended them to, and you will learn it from Tim, top rocket scientist in the field of conversion rate optimization, charismatic, personable and yes, a very approachable human being.

Our every interaction with Tim and SiteTuners was enjoyable, everyone was very friendly, super accommodating and helpful. Marty Greif is another genius and SiteTuners secret weapon, if you get to meet him, you will love him too. What else can I say? Take every opportunity to work with Tim and SiteTuners while you can and read Tim’s bestselling “Landing Page Optimization” book as if your life depended on it, because if you are reading this, it probably does.

– Zhenya Beck, Co-founder – Freightera.com

headshot_mark_plutowski

“I worked with Tim and we were in the same lab at UCSD. He is very intelligent, quick-witted, perceptive, insightful, and on top of his rational attributes he is compassionate and has a high degree of emotional intelligence. Since then I’ve seen him become a builder of companies and teams. He surrounds himself with great people. I would have no problem entering into a business arrangement with either himself or a team he leads because he has good judgment and high integrity. ”

–  Mark Plutowski, Big Data Architect & Scientist – Flipboard

headshot_dan_holsenback

Tim is one of the brightest humans I have ever met. He literally wrote the book on CRO. He is a dream to work with — listens to the input of others and operates with integrity. I can recommend Tim without any reservation whatsoever and, in fact, with the utmost enthusiasm and confidence.

– Dan Holsenback, Mediator – ADR Services, Inc. 

headshot_allan_dick

Tim is a very articulate, intelligent and focused individual. Like many people with these traits, he is able to get to the heart of a matter quickly. Furthermore, he is also generous with his time, able to work very well with others (even under trying circumstances), and is an excellent public speaker.

– Allan Dick, Co-founder, CommerceNext

headshot_brian_jones

I initially hired Tim and his team at Site Tuners for a PPC landing page optimization project and then again recommended SiteTuners to help with the entire redesign of Paychex.com. The PPC landing page test resulted in a 25% lift in conversions which well outperformed my expectations. Tim and Site Tuners are experts at conversion optimization and I would highly recommend anyone looking to increase conversions.

– Brian Jones, SVP, Enterprise Business Group – Metric Theory

headshot_tom_leung

One of a few people in the industry who can speak about landing page optimization with the benefit of really deep in-the-trenches testing experience. Few people have as much knowledge about the math, content, design, process, and technology aspects of successful website experimentation.

– Tom Leung, Director of Product Management – YouTube

What’s the next step?

 

How many millions of dollars are you leaving on the table each year?…

Just email Tim to set up a time to talk and see if there is a fit!

Email directly to Tim@TimAsh.com

Cut through the fog of your daily work with the very best in executive digital marketing support!

Talk to Tim