Unleashing The Primal Brain: Tapping the unconscious to move people to action
Drop a rock. It falls and hits the ground.
Once you understand brain evolution, many of our decisions will become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine.
What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic keynote, bestselling author and neuromarketing expert Tim Ash will teach you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions. You’ll learn how to tap powerful universal motivations and automatic responses to deliver your marketing message on-target every time.
Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience.
Are you ready to be inspired?
Only an illogical person would miss this session…
Branding Versus Direct Response: How to end the war so everybody wins!
Both sides are dug in. Each views the other with suspicion and skepticism – thinking that their own viewpoints are correct and complete.
In this exciting keynote, bestselling author and neuromarketing expert Tim Ash unites these seemingly intractable enemies. You will walk away with a practical framework to unify the best of both branding and direct response – the most powerful way to create effective marketing campaigns.
Are you ready to win the peace, and create consistently higher profits?
You’ll never look at campaigns the same way again!
Move Them To Action! – Building instant trust online
Websites have very real trust issues – they create anxiety and uncertainty for your visitors. Before people will act, their fears and concerns must be overcome. But how can you do this when you only have seconds to establish trust?
In this provocative keynote, bestselling author and neuromarketing expert Tim Ash will show you how to effectively use the Four Pillars of Trust to instantly inspire action. Learn via vivid examples of how appearance, authority, social proof, and transactional assurances can consistently skyrocket your website’s effectiveness.
Are you ready to be more trustworthy, and reap the rewards?
Your Baby Is Ugly – Live rapid-fire website reviews
You know that your website stinks – its just a question of degree. You suspect that it has cost you a lot of money and lost opportunity over the years. But no one has been willing to tell you the hard truth about exactly what’s wrong with it – until now…
Tim Ash literally wrote the bestselling books on Landing Page Optimization and has helped agency clients around the world to create over $1,200,000,000.00 in documented value through better websites. Learn from the example of your peers, or submit your website, and Tim will take an unflinching but loving look at how to improve your site.
Prepare to unlock massive value if your website is selected!
Why Your Content Marketing Is Failing – And how to save it
Your team keeps pumping out content, but is it really helping to grow your business? Do you feel like you are running faster and faster on the hamster wheel because you have to be everywhere and at all times? There has to be a better way… and there is!
Stop spewing garbage that no one is interested in. Learn how to create compelling content that actually helps your website visitors move down the sales funnel, and makes you money in a predictable manner.
Online marketing expert Tim Ash will teach you:
- The difference between noise-making and being of service
- Why content is critical to support every stage of the buyer journey
- The content marketing sweet-spot, and where it will not help you
- Three key strategies for creating content that converts
Join Tim on a provocative trip that will have you questioning all of your content marketing assumptions!
Spotting The Seven Deadly Sins of Websites
The world is littered with awful websites. You see them every day – including your own site. But what specifically is wrong with them and how can you make them better?
Tim Ash literally wrote two bestselling books on Landing Page Optimization and has helped agency clients around the world to create over $1,200,000,000.00 in documented value through better websites.
This fast-paced and practical session will provide you with a crash course on website optimization. Learn to instantly spot the Seven Deadly Sins that are present in almost every website, and how you can avoid them.
Unlock the full value of your site, and see it with different eyes!
In addition to the popular topics above, Tim can also keynote on a number of additional topics including Insights Into Mobile Conversion, The Magic of Wizards – How to Transform Your Ecommerce Website, Wandering In The Ecommerce Wasteland – A Conversion Odyssey, The Conversion Maturity Model – A Roadmap To Higher Company Profits. Please contact him to discuss details of the best topic for your audience.
The following workshops may be presented in a 4-6 hour format, typically to groups of 10-40 people.
Unleashing The Primal Brain – Neuromarketing Masterclass
People don’t make “rational” decisions!
Our brains evolved to help us survive. Get a deep understanding of the evolutionary pressures and older parts of the brain which are really in charge of our behaviors.
Learn how to influence the unconscious mind to persuade people, and skyrocket your marketing effectiveness!
What you will learn:
- Why you really have three brains, and which ones are really in charge
- Why doing nothing is often the most powerful option
- How to limit choice overload and focus on the desired outcome
- Why fear and loss are powerful motivators
- How to maximize value by framing and anchoring your offer
- The power of free offers and structuring your pricing for maximum impact
- Why giving people a “taste” will increase their commitment
Apply powerful neuromarketing principles to your own situation through interactive exercises and group discussions.
Introduction to Conversion Rate Optimization – A Masterclass
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.
All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segmenting your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
Ecommerce Conversion Masterclass
Join digital marketing expert Tim Ash in this fast paced crash course in optimizing your eCommerce experiences! Powerful prepared content will alternate with practical hands-on examples from the audience. Plenty of time will be left for insightful discussion to answer your specific questions.
What you will learn:
- Interactive rapid-fire live reviews of attendee eCommerce websites
- Mistakes to avoid on key pages: homepage, search results, category, product detail, and checkout
- Mobile eCommerce challenges and how to approach them
- How to structure your categories and products selection to maximize sales
- Effective abandonment recovery techniques for shopping carts
- Supporting the full customer journey with marketing automation
- Personalization and one-on-one experiences
- Offline and call-center follow-ups to amplify sales
- How to use data append to create look-alike audiences
- Driving effective traffic with programmatic media buying and retargeting
Tim personally guarantees that you will be overloaded with actionable take-aways that will pay for themselves many times over!
Onsite Marketing Training
Don’t send a few people to occasional conferences hoping for a few nuggets of wisdom – bring a world-class marketing expert onsite instead! Get Tim Ash in your offices for a packed day of learning that is tailored to your needs. Not only do you eliminate travel costs, event fees, and disruption for your employees, but you get to train your whole marketing team in one shot and apply it immediately to your business!
Virtual Events & Remote Training
Planning a virtual event and need a world-class marketing keynote to anchor it? Look no further – talk to Tim about the timing, topic, format and audience for your event and he will bring the value!
Want to conduct a remote video training for your staff around the world? Just pick from the topics above along with a live Question & Answer segment and get interactive access to Tim without leaving your desk.
Not seeing exactly what you need? Tim can create custom packages just for you!